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Thursday | April 17, 2014 | 2:20pm

PRIVACY POLICY

PRIVACY POLICY
The College Basketball Experience & The National Collegiate Basketball Hall of Fame and CollegeBasketballExperience.com (“the Site”) are committed to safeguarding your privacy. This privacy policy (“Policy”) describes the information we may collect, how we may collect and use it, with whom we may share it, and certain other privacy issues, including the precautions we take to protect your privacy.

Before submitting information to CollegeBasketballExperience.com, please read this Policy. Use of any part of the Site indicates your acceptance of this Policy and agreement to the collection and use of your personal information in accordance with the Policy. Please note that this Policy applies only to personally identifiable information collected on CollegeBasketballExperience.com. It does not apply to information collected or obtained by The College Basketball Experience & The National Collegiate Basketball Hall of Fame.

TYPES OF INFORMATION THAT MAY BE COLLECTED
The following are the types of information we may collect:

Information You Provide Us

Personal information you provide us, such as a user ID and password, name, email address, telephone number, physical address, birth date, gender, zip code or other information may be collected via the Site.

Site Usage Information
We may receive and store certain types of information whenever you visit the Site. For example, we may collect click-stream data and your IP address.

Email Communications
When you open emails from the Site, we may receive a confirmation noting you opened the email, if your computer supports such capabilities. We also may keep track of which emails we send you and which emails you may receive from our partners, subsidiaries and affiliates. Additionally, we keep a record of what types of emails you have opted to and not to receive.

Information from Other Sources
We may add information from other sources to your personal information.

HOW INFORMATION MAY BE COLLECTED
We may collect information from you in different areas on the Site, including but not limited to those described below:

Registration
You may be asked to complete a registration form and provide personally identifiable information, including a user ID and password, to access certain features on the Site.

Newsletters and Site Emails
We may offer free newsletters to share information with you about The College Basketball Experience & The National Collegiate Basketball Hall of Fame, our partners, affiliates and subsidiaries, or our advertisers and sponsors. You may receive a newsletter either by registering for a specific newsletter or in conjunction with a special feature or membership for which you have registered on the Site. You may cancel your free email subscription by following the instructions provided on the Site or, in some instances, in the designated area of certain newsletters or emails.

Surveys or Voting
From time-to-time we may request personally identifiable information from you via surveys or voting polls. Participation is voluntary and you will have the opportunity to decide whether or not to disclose information. At times, you may have to register to vote or to take part in a survey.

Cookies
As with many Websites, the Site uses standard technology called “cookies,” which are small data files transferred to your computer when you allow your browser to accept cookies. Cookies automatically identify your Web browser to the Site whenever you visit the Site, and make the Site easier to use by saving your passwords, purchases, and preferences. By tracking how and when you use the Site, cookies help us determine which areas are popular and which are not. Many improvements and updates to the Site are based on data obtained from cookies. Accepting cookies allows you, among other things, to personalize your experience on the Site. Cookies may also allow the Site to present to you advertising which may be of interest to you. If you do not want information collected through the use of cookies, you generally can opt out of providing this information by turning the cookies off in your browser; however, some areas of the Site may not provide you with a personalized experience if you disable the use of cookies.

IP Addresses and Click-stream Data
We may collect IP addresses and/or click-stream data for purposes of system administration and to report aggregate information to our advertisers and sponsors. An IP address is a number automatically assigned to your computer whenever you access the Internet. Our computers identify your computer by its IP address. When you request Web pages from the Site, our computers log your IP address. Click-stream data is information collected by our computers when you request Web pages from the Site. Click-stream data may include such information as the page served, the time, the source of the request, the type of browser making the request, the preceding page view and other such non-personal information. This data helps us understand how visitors arrive at the Site, what type of content is most popular, what type of visitors in the aggregate are interested in particular kinds of content and advertising, and the like.

Transaction Information
If you order any information, buy any products or subscribe to any services offered on our Site, including but not limited to the Official Store, we will ask you to complete an order form that requires certain information, including payment information such as a credit card number and expiration date as well as general contact, billing and shipping information. We will use this information to complete the transaction, i.e., to deliver the information, products or other services you ordered, and to collect payment. For your protection, all such information is collected and stored through encrypted means.

The Site reserves the right to perform statistical analyses of user behavior and characteristics in order to measure interest in and use of the various areas of the site and to inform advertisers of such information as well as the number of users that have been exposed to or clicked on their advertising banners. We do this to offer more targeted products and services to you and to customize and enhance your online experience on the site. We will not provide individual data but will provide only aggregated data from these analyses to third parties, unless you consent to such use.

In addition, the Site reserves the right to contact a subscriber regarding account status, changes to the subscriber agreement and other matters that relate to the underlying service and/or the information collected, regardless of whether the user has opted out of promotional activities on the site.

WITH WHOM THE INFORMATION MAY BE SHARED
At times, we may share your personally identifiable information with others for various purposes. The following outlines the ways in which your information may be shared with others:

Agents: We employ other businesses, certain services and individuals to perform functions on our behalf. Examples include order fulfillment, e-mail deployment, removing repetitive information from customer lists, Site and data analysis, marketing assistance, credit card payments, and customer service. These entities only access the personally identifiable information to perform their functions, but may not use the information for other purposes.

Promotional Offers: We may email you offers on behalf of other partners. When we do this, we do not give that partner your name and address. If you do not want to receive such offers, you may opt out in response to the email.

Aggregate Information: We may share aggregate information such as demographics and Site usage statistics with advertisers, sponsors or other organizations. When this type of information is shared, the other parties do not have access to your personally identifiable information.

Opt-in and Opt-out Programs: Throughout the Site you may be presented with opportunities to receive special offers from third parties. An opt-in/opt-out message will ask you if you would like your information to be shared. If you do choose to have your information shared, all third parties who have access to personally identifiable information must abide by the current Site privacy Policy. However, we are not responsible for the privacy practices of these other companies, and you should review the privacy practices of such Web sites prior to providing your personally identifiable information.

Partners Subsidiaries and Affiliates: We may share your information (including, without limitation, personally identifiable information) with partners, subsidiaries and affiliates of The College Basketball Experience & The National Collegiate Basketball Hall of Fame.

Business Transfers: The Site or The College Basketball Experience & The National Collegiate Basketball Hall of Fame. may be sold along with its assets, or other transactions may occur in which your personally identifiable information is one of the business assets transferred. In such a case, your personally identifiable information, which we have gathered, may be one of the business assets transferred.

Legal Process: In the event we are required to respond to subpoenas, court orders or other legal process your personally identifiable information may be disclosed pursuant to such subpoena, court order or legal process, which may be without notice to you.

Chat Rooms, Forums, and Message Boards
The Site may make chat rooms, forums and message boards available to its users. While you are required to register with the site for access to these areas, you are not required to provide any personal information when using these areas but you may choose to do so. If you post personal information online, it will be publicly available and you may receive unsolicited messages from other parties. The College Basketball Experience & The National Collegiate Basketball Hall of Fame cannot ensure the security of any information you choose to make public in a chat room, forum, or message board. Also, we cannot ensure that parties who have access to such publicly available information will respect your privacy. Please exercise caution when deciding to disclose personal information in these areas.

Links to Other Web Sites
This Policy applies only to this Site. When you are on the Site you could be directed to other sites beyond our control. For example, if you “click” on a banner advertisement, you may be taken to a different Web site. This includes links from advertisers, sponsors and others that may use the Site’s logo as part of a co-branding agreement. These other Web sites may send their own cookies to you, independently collect data or solicit personal information and may or may not have their own published privacy policies. If you visit a Website that is linked to our Site, you should consult that site’s privacy policy before providing any personal information.

SECURITY
This Site incorporates reasonable safeguards to protect the security, integrity, completeness, accuracy and privacy of the personal information that we may collect and we have put into place reasonable precautions to protect such information from loss, misuse and alteration, such as Secure Sockets Layer or “SSL” and firewalls, to ensure that your information is secure and confidential. Certain personally identifiable information, such as credit card information, is transferred to our computers utilizing encryption software. Only those employees who need access to your information to carry out business functions are allowed access. Our security policies are reviewed periodically and revised as required. Many areas on the Site require a password. We recommend that you do not share your password with anyone.

It is important to recognize that whatever you transmit or disclose online could be collected and used by others or unlawfully intercepted by third parties. No data transmission over the Internet can be guaranteed to be 100% secure. While we strive to protect your information, we cannot warrant the security of any information you transmit to us.

A SPECIAL NOTE FOR PARENTS CONCERNING PRIVACY
The Site is a general audience site. We do not currently collect any personal information from children under the age of thirteen. If in the future, the Site knowingly collects personally identifiable information from children, we will do so in compliance with the Children’s Online Privacy Protection Act of 1998 (15 U.S.C. 6501 et seq.) including, without limitation, obtaining necessary parental consents.

The Internet offers many entertaining and educational opportunities for children. Parental guidance and supervision is necessary to ensure a safe and rewarding online experience. A number of interactive features on the Site require registration to participate or will require registration in the future to participate. In many cases, users may be required to enter their first and last name, age, zip code and e-mail address. In some cases, users will be required to select a special user name to be used as an identifier for the feature and must also enter a password and a secret hint that will help us verify their identity if they forget their password. If the Site determines that a person is under the age of thirteen, based on the information provided during the registration process, that person will not be permitted to register for features requiring the submission of personal information, in accordance with the Children’s Online Privacy Protection Act of 1998(15 U.S.C. 6501 et seq.). Children who indicate that they are under thirteen years old will not be able to make credit card purchases or participate in interactive features on the Site that involve the collection and retention of personal information and they will not be contacted about special offers or promotions.

The Site works with (and may provide links to) third party sites. Such third parties may permit children under the age of thirteen to register for these features on their sites in accordance with their respective privacy policies. For more information, please review the privacy policies of each respective third party site.

NOTIFICATION OF CHANGES AND YOUR ACCEPTANCE OF THE POLICY
By using this Site, you agree to the terms of this Policy. All modifications or updates will be posted on the Site. If at any point we decide to use personally identifiable information in a manner different from that stated at the time it was collected, we will notify you by email or some other means. Your continued use of the Site constitutes your acceptance of such revised privacy policy. If you do not agree to this privacy policy, please do not use our site.

CORRECTION/UPDATING PERSONAL INFORMATION
If your personally identifiable information (such as your address) changes, or if you no longer desire to access our Site, you may correct, update or remove the personal data you have provided to us by submitting changes using our CONTACT FORM. If you have any questions about this privacy policy or the privacy practices of this Site, you can contact us using our CONTACT FORM or at:

The College Basketball Experience & The National Collegiate Basketball Hall of Fame
1401 Grand Boulevard
Kansas City, MO 64106